I often receive emails and calls asking me questions like this, so I wanted to take a minute to tell you about the design and execution of what is now ChicagoLawyer.com.
At the end of 2013, after practicing for 10 years, my former law partner and I decided it was time to go our separate ways. We had been using a local web design firm for years, but I was looking to take my new law firm to the highest level possible, which I felt was necessary to compete in a market and area of practice as competitive as Chicago personal injury law.
Choosing my marketing company
To help me decide which legal marketing firm to choose, I reached out to a legal services vendor for a recommendation. It was at that time, in January of 2014, that I was referred to Postali.
I worked with Postali for several weeks, discussing my vision for the law firm and together we charted out the course ahead. Once the plans were in place and we sealed the deal in writing, they came to Chicago to meet in person. While I initially didn’t feel that was necessary, it sure helped form our relationship for what was yet to come.
Working with Postali
From this point forward, Postali handled everything. They obtained my new domain, and handled all of the website development. We launched with over 200 pages of content! I committed to three days of production time, to gather photos and videos over multiple scenes for all aspects of my online and offline marketing. I couldn’t have imagined how much of a production it would really be. We shot most of the photos and videos in Columbus, Ohio, and from the time I set foot off my plane, I was in action. For the first scene, I arrived to a staged auto accident with police cruisers, crashed cars, and an ambulance on a public street, which had been closed for my shoot. It felt like I was in Hollywood. This level of production continued for three days staging everything from discussions with a doctor at a hospital to a full trial in court.
So tell me about the results
As far as results, this is a story still in the making, but I will share with you my experience to date. After signing with Postali, they agreed to put up a temporary website, which they could use for search engine cost-per-click marketing while my main site was under construction. This got me online from February to June, so I could start my pipeline of cases. Since it takes 6 months to 3 years for personal injury cases to materialize into revenue, it was in my best interest to get something up and running right away, even if it was a throwaway design expenditure.
From February through August, I was operating the law firm in the red. But starting in September, I stopped having to contribute capital to the company each month and began operating with a profit. This was just three months after my ChicagoLawyer.com site launch. Results still continue to build and grow every month. As you can imagine, there are some deeply entrenched competitors for personal injury in Chicago, but to go from #180 on a list of 200+ competitors to the top 10 in a short time has been nothing less than remarkable.
I would highly recommend Postali to any lawyer – as long as they aren’t practicing personal injury in Chicago, of course. You can visit their website here or contact their web services team at: (888) 620-6088.